The Importance of a Mobile-Friendly Website

Is your website optimized for mobile? Cycrest would be delighted to help encourage business to your website and if you want to reach a wider audience and more customers, a mobile-friendly website is a necessity. Mobile shopping rates have been steadily increasing, and surpassed both desktop and laptop shopping rates in 2013. If you’re looking to increase your profits online, here are the three major things you must know about mobile websites.

  1. If you do not optimize your site for mobile use, you will lose business. Even though most users are not completely abandoning their desktop and laptop computers, the balance is shifting towards mobile use. Did you know that 55% of shopping done online is from a mobile device? Over half of the world's population has a mobile device with access to the internet, and one in three page views are done via a mobile device.

    Needless to say, if your website is not mobile-optimized, it matters. Recent surveys found that;

    • 61% were likely to leave if a site wasn't optimized for mobile devices
    • 74% of visitors were more likely to return to mobile-friendly websites
    • 67% were more likely to complete checkout on a mobile-optimized website
    • Conversion rates double on mobile-friendly websites

    According to the fact, you are losing business if your site is not optimized for mobile devices.

  2. You cannot just "tweak" your existing website. Traditional websites that are not mobile-optimized do not display well on smaller devices. Mobile devices have smaller displays and therefore links become harder to press, visuals become distorted, text can be harder to read, and usability decreases. Since you equally cannot ignore desktop users, you have to understand that there is not one design that looks great on all devices.

    This is why Cycrest encourages opting for a responsive website which identifies the type of device being used and will resize itself accordingly for optimal use. You can accommodate all visitors and increase your usability and visibility.

  3. Search engines such as Google will penalize you if you do not have a mobile-friendly website. In order to improve user experience, Google has implemented a new mobile-friendly tag system. This means that a non-responsive website that is not mobile-friendly will be lowered in search results. You’re in luck because our friends over at Fusion Web & Graphics have more information on how to get the mobile-optimized tag from Google and increase your targeted audience.

    Call Cycrest if you have any questions about optimizing your website for mobile devices. As your partners, we know that if you’re succeeding, we are succeeding. Therefore we are available to help you figure out ways to drive more traffic to your website and improve the impression you make on potential customers.

    Cycrest Systems. "Providing Stability and Increased Productivity to Your Organization," with our "One Call...Total Service" approach.


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