Many small business owners think it takes a huge budget toget started with online marketing, but you can improve your online presence andattract website traffic even if you can't yet afford an SEO agency.
1. Google My Business
The majority of consumers turn to Google search when theyare looking for information. It is the dominant search engine, commanding a67.6% market share, making it extremely important that your small business isfound in Google's local search results.
Make sure that you create a Google My Business profile,fully complete all sections and select the most appropriate categories for yourbusiness listing. Fill out your full business address exactly as it appears onyour website, business location hours, write a complete description of yourbusiness, and include the maximum number of photos.
2. Encourage CustomerReviews
Gathering positive reviews online is an important part ofsmall business SEO. There are many ways that you can ethically encouragereviews without telling your customers to leave a review. E-commerce websitescan send an email to previous customers letting them know that their feedbackis valuable, and providing links to popular review sites such as Yelp andGoogle My Business.
Businesses with physical locations can create a page ontheir website that has links to all of the review websites and direct theircustomers to the address on receipts and postcards placed in bags. There is aright way and a wrong way to collect reviews. For more information, read overGoogle's local review policies.
3. Secure Links FromTrusted Sources & Local Organizations
Is your business an accredited member of the Better BusinessBureau? If not, then you are missing a great link opportunity. Is your businessa member of your local Chamber of Commerce? Again, this is a great linkopportunity. Membership organizations like these are a great way to earn highquality links, but they also convey a level of trust.
You can also find amazing link opportunities from localorganizations, including charitable groups, schools and community events. Oftentimes these can double as a link opportunity as well as an opportunity to putyour business in front of your local community.
4. Create Citations& Audit NAP Data
There are many business directories that allow you to createa listing for free, complete with your business name, address and phone number.This is often referred to as NAP data, and it is very important that your NAPremains 100% consistent across every business directory. Listings like Yelp,yp.com, and Foursquare are all great listings that you should claim andcomplete.
5. Publish ConsistentContent
If you have a blog on your website, it is important that youpublish new fresh content on a regular basis. Not only does a frequent contentschedule give your website visitors something new to engage with each time thevisit, but it also gives you a chance to target long tail local-focusedkeywords to rank in the organic search results.
Hiring an SEO agency or a full-time writer to create contentmight not be in the budget at the beginning, but that doesn't mean you shouldneglect your content publishing. Source blog posts from within your business --assign topics to employees and develop contributors from within.
If you have any more questions or for help implementing anyof these tips, don't hesitate to call Cycrest at (509) 747-9275.
Cycrest Systems: "Providing Stability andIncreased Productivity to Your Organization," all with our "One Call…TotalService" approach.